Supagard – Protecting the value of your fleet?

Supagard – Protecting the value of your fleet?

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Supagard – Protecting the value of your fleet?

If you went out and bought a very expensive 3-piece suite or carpet – you would more than likely want to protect it as much as possible against the usual spills and damage wherever possible – so the additional protection offered at point of sale often makes sense.

When running a fleet of vehicles, similar protection treatments are often over-looked. However, making sure your fleet has similar protection can help protect your assets against the rigours of day-to-day life – and this has several potential benefits you should consider.

Now, there are many paint and interior protection products available on the market – all designed to preserve that “new vehicle” feel.

Here, we take a look at one of the UK and Ireland’s main suppliers of professionally applied automotive Paint and Interior Protection products – Supagard.


Established in 1988, Supagard offer a range of products designed to preserve the future value of your fleet, keeping them looking in top condition for the lifetime of your ownership.

Supagard say their treatments have been developed to withstand the harshest environmental and climatic conditions.

Their products come guaranteed for the lifetime of ownership when applied by an approved dealer and there’s no need for monthly conservers.

The first manufacturer to test and approve Supagard was Nissan. Since then, another twenty manufacturers have tried, tested and approved their products.

Why are treatments like those provided by Supagard needed?

Having your vehicles look in pristine condition can help keep their value up and reduce damage caused by the elements.

With rain, sun, slush, dirt, mud, pollution – your vehicle’s exterior really has a lot to contend with here in the UK. Left untreated that high gloss finish once admired can soon become a thing of the past.

After just one year, pollution, acid rain and ultra-violet rays have begun to oxidise the paint, polishing has removed a layer and the steady build-up of grime in the low points cannot be removed by washing alone.

How do the treatments work?

Supagard high gloss paint sealant protects your paint surface with a hard, clear and smooth coating, which bonds to the paint’s surface.

For interior protection, professionally applied InteriorGard coats each fibre with a resin based formula which won’t wash out and eases the removal of stains and spills while preserving the texture and appearance of the fabric.

This invisible barrier helps to reduce friction between fibres which helps prolongs their life and reduce wear and tear, whilst also adding an extra layer of protection against the usual spills.

Supagard Leathercare is also available, with special conditioners designed to clean and maintain the supple, natural feel of the upholstery.

Can it save you time and/or money?

In terms of reducing upkeep time and costs – firstly the need for regular polishing is taken away. A simple wash is all it takes to restore your fleet to a high-standard appearance.

When you’re protected by treatments like those from Supagard, a gentle cleaning solution and vacuum will renew the interior to that new car feel and maintain the highest standard.

Not only that but it also protects the long-term resale value of your fleet which is a huge financial advantage, especially to those who have graphics applied to their vehicles.

When graphics are removed they can leave the paintwork underneath looking less faded than the paintwork that was uncovered. Supagard paint protection helps prevent this from occurring by providing a layer of protection over the paintwork of the entire vehicle.

The knock-on benefit for your brand.

Reducing damage and keeping your hardworking fleet looking their best whilst on the road, makes perfect business sense.

At the end of the day, your vehicles represent your business and are a large part of increasing visual awareness in your company and brand.

The condition of your vehicles can say a lot about your company and how you stand out from the competition.

For more information about protecting your fleet vehicles, visit the Supagard website.

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